The importance of knowing who’s at your site, where they came from and what content they are accessing has never been more important.
Be proactive in determining the needs and desires of your web visitors. Cater to the areas of your site where traffic is gathering. Put an online mini-survey/questionnaire soliciting input on additional information and site features that they would like to have access to.
Respond accordingly; if your customers are looking for information and site tools so they could be productive at you site... you had better provide them with the functionality they want. Or they will go find it somewhere else.
Ask us how a site traffic analysis strategy can enhance the relationships with your online customers and prospects.